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	<description>Custom Website Design &#38; Online Marketing for Small Business</description>
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		<title>8 Essential Web Typography Resources</title>
		<link>http://www.strategichype.com/blog/?p=660</link>
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		<pubDate>Thu, 10 Mar 2011 02:54:16 +0000</pubDate>
		<dc:creator>Strategic Hype</dc:creator>
				<category><![CDATA[Code]]></category>
		<category><![CDATA[CSS]]></category>
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		<description><![CDATA[&#160; 1. Fonts In Use Fonts In Use is a beautiful site that, in its own words, aims to "catalog and examine real-world typography." A collaboration between [...]]]></description>
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		<title>The Web Developer&#8217;s Copywriting Guide</title>
		<link>http://www.strategichype.com/blog/?p=448</link>
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		<pubDate>Sat, 12 Feb 2011 18:10:05 +0000</pubDate>
		<dc:creator>Strategic Hype</dc:creator>
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		<description><![CDATA[The Web Developer&#8217;s Copywriting Guide Wouldn&#8217;t it be great if all the content for a Web project came straight from the client, and they knew exactly what [...]]]></description>
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		<title>Five quick ways to get a website indexed by Google</title>
		<link>http://www.strategichype.com/blog/?p=418</link>
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		<pubDate>Wed, 09 Feb 2011 12:51:42 +0000</pubDate>
		<dc:creator>Strategic Hype</dc:creator>
				<category><![CDATA[Google]]></category>
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		<description><![CDATA[Launching a brand new website is tough. When you first start out, your website is completely unknown, you have no inbound links, and you can’t be found in the search engines. So what do you do?

I've launched a lot of new websites over the years and I've experimented with many different methods of getting websites indexed. Here are my top five indexing tips...]]></description>
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		<title>How Social Media Strengthens Companies</title>
		<link>http://www.strategichype.com/blog/?p=408</link>
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		<pubDate>Wed, 09 Feb 2011 08:12:18 +0000</pubDate>
		<dc:creator>Strategic Hype</dc:creator>
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		<category><![CDATA[Social Media]]></category>
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		<description><![CDATA[Social media helps businesses internally and externally. Use it as a collaborative work platform or as a tool to market your products. The key is on how [...]]]></description>
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		<title>Google refines local search with Place Search tool</title>
		<link>http://www.strategichype.com/blog/?p=385</link>
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		<pubDate>Wed, 22 Dec 2010 01:19:51 +0000</pubDate>
		<dc:creator>Strategic Hype</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Highly Recommended]]></category>
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		<category><![CDATA[Small Business Resources]]></category>
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		<description><![CDATA[Google further honed its local search Thursday, introducing Place Search, a new program that organizes information around specific locations so users &#8220;can more easily make comparisons and [...]]]></description>
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		<title>Google Landing Page and Site Quality Guidelines</title>
		<link>http://www.strategichype.com/blog/?p=389</link>
		<comments>http://www.strategichype.com/blog/?p=389#comments</comments>
		<pubDate>Fri, 12 Nov 2010 13:11:47 +0000</pubDate>
		<dc:creator>Strategic Hype</dc:creator>
				<category><![CDATA[Google]]></category>
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		<category><![CDATA[Web Business]]></category>
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		<category><![CDATA[SEM Tools]]></category>

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		<description><![CDATA[site guidelines will help improve your landing page quality score]]></description>
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		<title>8 ways to guarantee steady, incoming traffic</title>
		<link>http://www.strategichype.com/blog/?p=380</link>
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		<pubDate>Tue, 19 Oct 2010 07:58:18 +0000</pubDate>
		<dc:creator>Strategic Hype</dc:creator>
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		<description><![CDATA[From WooThemes 8 ways to guarantee steady, incoming traffic 03. Aug, 2009 by Adii Rockstar in WooCamp In the past few months, we’ve been trying a few [...]]]></description>
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		<title>Google Apps &#8211; Are they right for your business?</title>
		<link>http://www.strategichype.com/blog/?p=373</link>
		<comments>http://www.strategichype.com/blog/?p=373#comments</comments>
		<pubDate>Tue, 12 Oct 2010 18:56:14 +0000</pubDate>
		<dc:creator>Strategic Hype</dc:creator>
				<category><![CDATA[Google]]></category>
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		<guid isPermaLink="false">http://www.strategichype.com/blog/?p=373</guid>
		<description><![CDATA[Powerful, intuitive applications like Gmail, Google Calendar and Google Docs can help reduce your IT costs and help employees collaborate more effectively – all for just $50 per user per year. That is what Google is claiming with their enterprise Google Apps offer to businesses. But is $50 a year better than free?]]></description>
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		<title>Business Blogging &#8211; Ideas for Success</title>
		<link>http://www.strategichype.com/blog/?p=337</link>
		<comments>http://www.strategichype.com/blog/?p=337#comments</comments>
		<pubDate>Mon, 27 Sep 2010 17:02:42 +0000</pubDate>
		<dc:creator>Strategic Hype</dc:creator>
				<category><![CDATA[Highly Recommended]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Small Business Resources]]></category>
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		<category><![CDATA[Building a Brand]]></category>
		<category><![CDATA[Marketing Tips]]></category>

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		<description><![CDATA[Blogging for Business


You're sitting at your desk, pen in hand, viciously trying to think of new ways to expose your business. You wish there was a cost effective way of staying in touch with your existing clients, reinforcing your knowledge and experience to potential clients and of course, we all like to think we're big enough to go global overnight so achieving that would be a big plus! Well, with a huge thank you to the Internet and a few smart web developers, you can now do this with almost zero overheads. The answer is a simple business blog.


For the uninitiated, a blog (or web log) is an internet site branded to your business where you can post articles, news, tips, tricks and other advice to further promote your organization or even yourself. To date, most bloggers have used blogs for personal means – blogging about their life, their passions or their pastimes; however it's now becoming popular in the business world. Why? Because it's cheap, it's easy to implement and best of all, it's effective.


Business blogging is great because it allows you to build both your business and personal brand. It allows you to become an authority on any topic (providing you know what you're talking about!), create a community around your business, generate sales leads, build a resource of information and most importantly, is absolutely fantastic for Search Engine Optimization (SEO). All these bells and whistles might sound great, but nothing comes without a price and with blogging you end up paying in time, sweat and perseverance. Still, even if you only invest one hour a day or a few hours a week into your blog, you're already onto a winner.


There are a few small steps you will need to take before you'll get anywhere. Establishing and maintaining a blog isn't something that happens overnight, however with the right approach, you'll soon have people commenting on your posts and users taking interest.]]></description>
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		<title>Assessing and Evaluating New Projects</title>
		<link>http://www.strategichype.com/blog/?p=333</link>
		<comments>http://www.strategichype.com/blog/?p=333#comments</comments>
		<pubDate>Fri, 02 Jul 2010 12:07:26 +0000</pubDate>
		<dc:creator>Strategic Hype</dc:creator>
				<category><![CDATA[Highly Recommended]]></category>
		<category><![CDATA[Small Business Resources]]></category>
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		<description><![CDATA[Use these 4 top-secret questions that world-renown creative agency Avenue A &#124; Razorfish uses when assessing and evaluating new projects. Might as well model the top dogs.

There's a sea of change occurring in creative circles these days - or maybe it could be called an identity crisis. What does it mean when the star-studded Golden Globes ceremony gets canceled because the Writers Guild of America wants a share of internet revenue? When on of the top TV spots of 2007 was filmed by an amateur for $27? When an obscure Colorado blender company - Blendtec - can create viral sensation without even hiring an ad agency?

It means the role of agency creatives is in transition and that their carefully guarded Black Box of creative tricks and tools has to be rethought. And that's a good thing.

On one hand, the power of design in creating memorable and successful products or brand experiences is stronger than ever before. Usability - once fetishized - is now merely the price of entry, like seat belts in a car. Desirability is the new Holy Grail of switched-on brands, from airlines to banks to T-shirt makers.

The bar is getting raised every day for the way an object or an experience looks and feels, its tone of voice, its personality. This is the territory of copywriters and designers - the creative professionals - and we should feel more empowered than ever before.

On the other hand, creatives must become vastly more sophisticated in the ways they exercise that power, and more nimble and less precious in their communication and collaborations with their colleagues, their clients, and the end-user.]]></description>
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